The more links you have to your site, the more online currency you have. You will seem worthy of the search engines attention when you have plenty of links. Google places quite a bit of emphasis on links to your site. As long as you can get links to your site, you’re going to do well. Genuinely appreciative sources that send links to is the best thing you can do. Buying them is second best. You can get links from a variety of sources, but when you get them from people that like your content, these are the best. If your intention is to get people to link back to you, then what you are doing is creating a link building campaign in order to generate more links to your site.
How to Create Link Building Campaign
Keep on top of all the major news stories in your industry. It’s easy enough to set up Google alerts to help you stay apprised of news and breaking developments. Then, you have to write content and discuss these developments as soon as you can. You want to be the first, or at least close to it, to post about whatever’s happening. This is not only a good way to make sure you readers are pleased and up to date but it also means there’s a better chance someone will want to link to you. It’s critical that you post early because you don’t want to rehash someone else’s content – in that case you might as well link to them directly. The idea is for people to want to avoid rehashing content themselves, which means they’ll link to you.
It is great that you feel passion for your subject but you do not need to ramble on about it. For the most part, web readers are skimmers and they much prefer content that gets to the point. When you write something short, people will be more likely to link to it. You need to break this up into a series if you have to talk more about the topic in length. Not only will you attract more readers, but you will get more links because there will be a lot more content to link back to. The readers will be happy because all of the information will be small and digestible. You will be happy because you will get to say everything you want to.
You could actually have link building show up via your e-mail. Let’s say that you have written something that you really are proud of. You might want to send this out to people on your e-mail list. You can simply say I wrote this and I believe that you might benefit from it or I think you will like this. Once people have read your content, they may like it so much that they will post it on their website or give you a link. It is a common fallacy that link building must be out in the open. You will succeed at contacting people using a personal approach. This is what you need to do to guarantee you will succeed.
There are a lot of different things you can do when you want to create link building. If you can create content that is exceptional, people will share your content without you even asking them to. Of course, doing this is harder than talking about it. The secret really is just using your imagination – go out and create viral content that people will bite on and share every single time. Create some viral link building today!